SOZO gifts creates personalized gift boxes centered around their award winning SOZO wines. Over the last five years, SOZO gifts has seen strong growth and has evolved their offering. With this growth, they are looking to refresh the brand to better communicate their current position.
Creating a refreshed brand has fun and nuanced challenges. While iterating on the current design, it must also stay true to who the brand was and how their audience connects with them.
Refreshed Logo variation
Old Logo
Refreshed Logo
The refreshed brand tied into the previous logo by continuing the use of a strong serif font. Strong lines form a box around the name to communicate gifting and textured elements were brought in to convey an elevated experience.